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The “KISS” Method: Keep It Super Simple

Many of you are familiar with the “KISS” method? Keep it super simple (well, there is another version out there-the “keep it simple s—–“, but we won’t use that language here!) Sometimes simple is the best. One of our clients that does large trade shows in the fashion industry came to us with a dilemma….

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The Gauntlet Has Been Thrown Down: lumens versus watts

And, what does this mean to you (WDTMTY)? Or, more accurately, WDTMTM (what does this mean to me)? This article is an abbreviated version of the article called, “LED, Incandescents, CFL’s, Oh No!! (Or, Watt’s Up?). But first, I have to share with you what started that article to begin with. In a phone conversation…

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LED, Incandescents, CFL’s, Oh, No!! (Or, Watt’s Up??)

(Grab your cuppa coffee or tea and sit down with it as you dig in to this article…) So, ‘watt’s’ up with the new light bulb law coming into effect in January 2012 (which is named the Energy Independence and Security Act of 2007)? Will incandescent light bulbs be outlawed? Will we be ‘forced’ to…